First impressions matter; this is something we've been taught forever, and in the last decade, we'd say that first impressions online also matter more than ever. Making a strong first impression online is a make-it-or-break-it for many brands and creators, and the same is to be said about career professionals. The power of a striking corporate headshot is undeniable.
We would be the first to say that a corporate headshot isn't just another picture—it helps you stand out as a professional; it shows ambition and brand identity. You may be wondering if the same applies to career professionals as opposed to entrepreneurs; the answer is yes. The employment market continues to be competitive, and any opportunity to make a strong first impression should be explored.
In this blog, we're diving deep into why corporate headshots are not just essential but transformative in today's business landscape.
Corporate Headshots Contribute to Establishing Authority
People inherently trust those they can see. If you were to receive a message from a recruiter on LinkedIn and this recruiter had no headshot, how would you feel? On the other hand, how would you feel if you received the same message from a recruiter with a headshot that helps them stand out? Chances are, the vast majority of you will feel more confident in the abilities of the recruiter with a headshot.
71% of hiring decision-makers believe in screening an applicant's social media before extending an offer
This by no means indicates that those with no headshots aren't qualified or experts in their field, but it's a clear indication that a strong corporate headshot can help establish authority.
A good headshot also eliminates the faceless nature of digital business interactions, which then fosters a connection that words alone cannot achieve. As the world continues to shift to remote work and as the digital nature of our work evolves, a missing headshot is a missed opportunity in our books.
Professionalism That Speaks Volume
According to research, 71% of hiring decision-makers believe in screening an applicant's social media before extending an offer. While you may think that this implies looking at the type of content you share and your overall behavior online, we'd also caution you that first impressions are crucial at this stage.
In the business world, the line between a collaboration or contract and a missed opportunity can be razor-thin. The same can be true for employment offers. When someone sees a headshot that creates a positive first impression, it immediately conveys a sense of dedication, seriousness, and attention to detail—qualities that every business or professional should want to project.
Those who dare to be different and stand out by adding a unique spin to the mix can make an even greater impact.
If you're looking to do something a little different, consider doing something like an illustrated headshot. Our illustrated headshots are first hand-drawn to capture the meticulous details and then digitized to deliver the perfect corporate headshot that will set you up for success.
Contributes to Branding Consistency
When we think of branding, we often immediately think of big brands, but branding matters no matter who we are and what we do professionally. For companies, corporate headshots can create a unified brand image. Many of our corporate clients will order the same style of headshots to create that cohesiveness across their business. This also makes it easy for team members to be recognized for employer branding efforts when engaging on LinkedIn.
When all team members, from the CEO to the newest recruit, have consistent, high-quality headshots, it signals to the world that the company values every individual and it presents a cohesive team. No one is left behind, and this is a lesser-known tactic that can have a positive impact on a brand's employer branding.
This is also important for those who are self-employed. As an entrepreneur or freelancer having a unique corporate headshot can help your audience recognize you and keep you top of mind for when they may need your services.
Helps You Stand Out In The Digital Space
Wouldn't getting the same type of engagement online as the creators you admire be great? The truth is, there is one thing that all creators who have success online have. They are recognizable and memorable. Oftentimes, these creators will have unique headshots that contribute to them standing out online.
You may have noticed in the last few years, more and more professionals in the corporate world have established themselves as thought leaders on various platforms. We've seen more CEOs engage online, we've seen more from leadership team members, and we've seen the rise of corporate recruiters.
This brings us back to our point on employer branding. When a company creates an employer branding strategy, consistency is an important component of that strategy. When potential talent researches the company and notices consistency across the board, including with headshots, they see that no one is left behind, everyone is included, and they want to be a part of it.
Headshot Tips Every Career Professional Should Know
Now that we've discussed the power of corporate headshots in business and the corporate world, let's go over some important tips everyone thinking about getting a headshot should consider.
- Get your corporate headshots done with a process that feels good for you. With bareface it’s as simple as uploading a selfie or a corporate headshot you already have. We have image submission guidelines in place to make the process of getting your headshot even easier.
- Remember that when it comes to photos, you are your own worst critic. This is an indisputable fact that many can relate to. The truth is, all you have to do is be yourself. If you don’t like taking new photos, we can work with one of your current headshots.
- Your headshot should be the same on all platforms you use for professional purposes. This is a quick tip that will help you create a lasting impact with your digital legacy.
That’s a wrap, you now have a clear understanding of the power of corporate headshots, you’re ready to take on the world and leave an impactfully positive first impression. If you’re ready to create brand magic and want to explore cohesive headshots for your team, get in touch.
